Content Amplification: Empowering Your Voice

The Importance of Personal Content Sharing

While it's tempting to rely on your firm to promote your content, it's crucial to take initiative and actively share it yourself to maximize its reach and impact.

Going Beyond Repurposing Content

LinkedIn's algorithm favors original and engaging content. Instead of resharing someone else's post, create your own thoughtful post that provides value to your audience.

Expert quote: "LinkedIn loves new, original content, so sharing someone else's post is nice, but it isn't going to cause the algorithm to stand up and cheer because that is repurposed content." - Nancy Myrland

Effective Content Promotion Techniques

Write a Strong Post: Craft a concise and compelling post that captures attention and explains why your content is worth consuming.

Help People Connect the Dots: Highlight key takeaways and explain the relevance of your content to your followers.

Experiment with Timing: Share the same content both as a repost and a native post to observe differences in reach and engagement.

Collaborating with Colleagues

Encourage your colleagues to share their content natively as well. By cross-promoting each other's valuable insights, you expand your audience and enhance expertise visibility.

Addressing Self-Promotion Concerns

Remember, your content serves to provide valuable insights to your audience. Sharing it is simply ensuring it reaches the people who need it most.

Navigating LinkedIn's Algorithm

Be mindful of LinkedIn's algorithm that tends to deprioritize posts with external links. Consider using compelling snippets, visuals, or engaging formats to keep users on the platform.

Call-to-Actions and Building Relationships

Use call-to-actions to enhance your post's impact by encouraging interaction, tagging relevant individuals, or providing complementary resources.

Interaction on LinkedIn is crucial for building reputation and relationships, fostering a deeper connection with your community.